Tony 17

A very long-standing relationship exists between Tony Effe and RisiviLab.

The collaboration with the Dark Polo Gang is where we started, we made some important pieces both for him as an artist and for our brand story like the pendant “Taz” and the “Tony drip”.

It had been a long time that they had been thinking together about creating something new, and the opportunity presented itself at the dawn of the release of his latest record...after all It's tradition now: new record calls new pendant And even this time he did not want to be found unprepared.

He always liked special, lavish and excessive things, to make it clear well and unequivocally how c@##o shine Tony Effe and this time he was well-intentioned to make the most of the quality offered by our brand for both the necklace and the pendant.

The subject is number 17, date of his birthday (which he also tattooed on the back of his hand) and iconic number of the underworld, of street style and very much in vogue in Trap and Rap.

The real value added, however, had to be size: his 17 had to turn out giant, more brazenly large than any other pendant around.

The minimum size for a pendant that wants to be seriously considered in the Trap universe is 7-8 cm. Tony's 17 is an 11 cm Big Chain in 18 kt white and rose gold., embellished with 26 ct brilliant-cut and 19 ct baguette-cut diamonds. The design is unique and signed Simone Todini and the embedding by our own Dario Borschi.

The commercial value is about €100,000.

The huge jewel bears the title of the album “Untochable” engraved on the back. When the album was released, the pendant was ready and was a triumph that she showed off in many music videos.

Click here and watch the moment of the pendant delivery to Tony.